The Miami Open Tennis Tournament has emerged as a premier hotspot for sports and entertainment convergence, drawing in prominent sportsmen, celebrities, and coveted brands to South Florida. Its unique blend of world-class tennis action set against the vibrant backdrop of Miami’s cultural scene has magnetized top athletes and A-list personalities. With a perfect mix of on-court thrills and off-court events, including brand-sponsored parties and experiential activations, the tournament has become a playground for both sports and lifestyle brands, attracting the attention of global icons and influencers.
ILLUMENE has been honored to be a lighting partner for the Miami Open Tennis Tournament’s sponsored parties working alongside brand activation and marketing agencies. One of the most recent events we did was collaboration with Limitless Creative agency for Lacoste brand during the Miami Open.
Our team provided intense UV lighting to amplify the ambiance of Lacoste’s brand activation campaign in Wynwood. Partnering with UNKNWN and leveraging LeBron James’ influence, the transformation of the basketball space into a tennis court created a unique and immersive experience for attendees, merging sports in an unprecedented manner. The fusion of art, sport, and celebrity presence epitomized the lively essence of Miami, making it an unforgettable event for those who attended the event.
*ILLUMENE is not affiliated with Miami Open Tennis Tournament, nor does it imply any form of affiliation.